Home The Long Haul Blog The Story Behind Our Last Peterbilt Model 389 Sweepstakes

The Story Behind Our Last Peterbilt Model 389 Sweepstakes

May 22, 2024 News Author: Rush Truck Centers Read Time: 4 Min

In case you missed it, Rush Truck Centers is hosting a sweepstakes to give away the last ever produced Peterbilt Model 389 truck to one lucky winner. The sweepstakes officially launched in March 2024 at the Mid-America Trucking Show in Louisville, Kentucky, and will run through September 15, 2024. Those eligible can automatically be entered to win the last Model 389 by making a minimum $50 donation to Wounded Warrior Project® (WWP)*.

Learn more about how Rush Truck Centers acquired the last produced Model 389 and how the proceeds from the sweepstakes will help honor and empower America’s injured veterans.

About the Truck

The last ever Peterbilt Model 389 rolled off the assembly line on December 22, 2023, as the one and only model year 2025 Model 389 to be produced. It features the limited edition 389X package, which includes exclusive chrome finishes and LED accent lights on the exterior, and Black Pearl burl woodgrain dash panels and black finish trim in the cab and sleeper. Special edition 389X logos adorn the exterior and interior, and the chrome dash plate is engraved with “The Last One” to commemorate the end of the Model 389’s production.

Specs:

  • GVWR: 53,200 lbs.
  • Cab Type: Unibilt 72" Sleeper
  • Engine: Cummins X15
  • Transmission: Eaton Fuller® 18-Speed
  • Horsepower: 605 hp
  • Color: Flame Red
  • Cab Interior: Platinum, Arctic Gray

Obtaining the Last Peterbilt Model 389

Peterbilt auctioned off the last Model 389 at the 2023 Peterbilt Dealer Meeting with the goal of donating the proceeds to two worthy organizations: Truckers Against Trafficking (TAT) and Wreaths Across America (WAA).

“We thoughtfully selected TAT and WAA as the recipients of this donation to help fund their efforts in supporting our trucking community, specifically combatting human trafficking and honoring our fallen soldiers,” said Jason Skoog, Peterbilt general manager and PACCAR vice president.

Rush Truck Centers was able to secure the final Model 389 with a winning bid of $1.5 million. The $1.5 million donation bid was split equally between TAT and WAA, each receiving a total of $750,000.

“It is a privilege to support TAT in its important work combatting human trafficking, and WAA to remember the fallen, honor those who serve and teach the next generation the value of freedom,” said W.M. “Rusty” Rush, chairman, chief executive officer and president of Rush Enterprises, Inc. "These two organizations are directly impacting lives across the country, and their missions align with Rush Enterprises’ core values."

A Tie to Rush Truck Centers’ History

After Rush Truck Centers acquired the last Model 389, it was taken to Rush Truck Centers – Tulsa, where the white stripes were meticulously painted on the cab before the launch of the sweepstakes. The new paint scheme matches the look of the 1965 Peterbilt Model 351A proudly displayed in front of the Rush Enterprises headquarters in New Braunfels, Texas. A symbol of our company’s rich history and legacy, the 1965 Model 351 was manufactured the same year Rush Enterprises was founded and has been on display since 2003.

Giving Back to America’s Heroes

Proceeds raised through our sweepstakes will be donated to Wounded Warrior Project, a nonprofit organization that seeks to improve the lives of millions of injured veterans and their families through direct services and advocacy efforts.

“We’re grateful to Rush Enterprises, the Peterbilt community and generous Americans for supporting Wounded Warrior Project through this sweepstakes,” said Wally Edwards, WWP director of corporate partnerships. “This support helps Wounded Warrior Project provide free, life-changing services and programs to warriors and their families in mental health, career counseling, long-term rehabilitative care and policy advocacy. Together, we can transform the way America’s injured veterans are empowered, employed and engaged in our communities.”

Rush Truck Centers is immensely proud to help support our nation’s heroes by raising money for WWP. In addition to supporting this worthy organization, the sweepstakes also pays tribute to our longstanding partnership with Peterbilt and the legacy of the Model 389, giving the winner an iconic piece of Peterbilt history.

“There is no greater honor than serving those who have served,” said Rush. “There will be one winner of the last Model 389, but there will be thousands and thousands of other winners out there besides the person who will drive off with the truck in October thanks to Wounded Warrior Project.”

The Legacy of the Model 389

Peterbilt built more than 100,000 Model 389 trucks during its production era. When it was originally introduced in 2007, the Model 389 quickly became the ultimate aspirational truck for drivers thanks to its long and tall design that pays tribute to the classic features of its predecessors: the Model 359 and the Model 379. The Model 389 has been a fundamental part of the Peterbilt brand for almost 20 years and remains one of the most recognized and popular big rigs on the road today thanks to its traditional aluminum hood, signature grille, West Coast-style mirrors, classic pod headlamps and external air cleaners.

“Today is the start of an era that extends the purpose of the Model 389 to support change in the lives of veterans, caregivers and family members,” said Skoog at our sweepstakes launch event at the Mid-America Trucking Show. “Peterbilt is proud to support and employ veterans, and we are even prouder that the donations for the last Model 389 will help bring independence back to our nation’s most severely wounded veterans. I thank all veterans and all the Peterbilt customers, fans and enthusiasts! It’s the dawn of a new era.”

Enter for Your Chance to Win a Piece of Iconic History

We hope you’ll join us in our effort to raise money for Wounded Warrior Project by entering our sweepstakes for your chance to win the last 2025 Peterbilt Model 389X ever produced. Now through September 15, 2024, you’re encouraged to visit winthelast389.com or click the button below to make a minimum $50 donation to WWP and be automatically entered for the chance to win the last Peterbilt Model 389X*.

The winner of the sweepstakes will be announced on October 14, 2024, at the American Trucking Associations Management Conference & Exhibition in Nashville, Tennessee.

Enter to Win

*No donation required to enter or win; see winthelast389.com for details and complete rules.

 

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